Ричард Харрис - Психология массовых коммуникаций

• Название: Психология массовых коммуникаций
• Автор: Ричард Харрис
• Издательство: 2002
• Жанр: Маркетинг, PR, реклама
• Год: 2002
• ISBN: 5-93878-033-0

  «Предупреждён – значит вооружён». Такой эпиграф мог бы открывать эту книгу. И не имеет значения, кто возьмёт её в руки. Специалист почерпнёт в ней новые приёмы и подходы к анализу стратегии и тактики СМИ. Любознательный обыватель научится обеспечивать собственную информационную безопасность.

 Кроме того картина информационного ландшафта современного общества от предвыборного управления массовым сознанием до рекламы памперсов оказывается настолько захватывающей, что однажды начав читать эту книгу, вы уже не оставите её недочитанной.

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В каком-то смысле продукция СМИ – это искусство, творческая выдумка. Но как когда-то сказал Пикассо: «Искусство – это ложь, сквозь которую мы видим правду». То же самое верно и применительно ко СМИ. Участие в создании передачи – это игра, говорил Оскар Уальд: «Я люблю игру актёров. Она намного реальнее жизни».

То же мы могли бы сказать и о СМИ. Жизнь подражает искусству, искусство подражает жизни. В конце концов, становится трудно отличить одно от другого.

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[1] Определённый артикль делает предмет или существо, о котором идёт речь, более конкретным, похоже на местоимение «тот» в русском языке. (Прим перев.)

[2] Слоган основывается на игре слов: клубный коктейль «club cocktail» (англ.) и дубинка «club» (англ.). (Прим. перев.)

[3] Listservers – компьютерная программа, организующая списки электронных подписчиков.

[4] Usenet – этот термин появился в 1980 году и обозначает систему on-line, в которой происходят дискуссии групп-участников.

[5] Intifada – арабское слово, обозначающее восстание; имеется в виду начавшаяся в конце 1987 года борьба палестинцев на оккупированных Израилем территориях Западного Берега реки Иордан и в секторе Газа.

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